Visual Projects
Social media campaigns, illustrations, and branding design, for Amazon, Adidas, and Ogilvy
01 First Snow Embraces Forbidden City
| Interaction Design, Visual Design, Social Media
Kindle & Forbidden City, Social Media Campaign, 2019
ABOUT: To promote the co-branding of Kindle and the Forbidden City, we crafted an interactive adventure on social media, WeChat.
RESULT: We generated 25981 engagements and 2431 followers for Kindle on WeChat during its launch, surpassing its initial KPI.
02 LV + Supreme + CNY
| Creative Design, Illustration
Ogilvy, Social Media, 2017
During the 2017 Chinese New Year, LV co-branded with Supreme. I created this illustration to combine this hot topic with social issues commonly observed in the Chinese New Year for Ogilvy's social media platform.
03 ADIDAS - Shanghai TEE
| Illustration, TEE design
ADIDAS, 2020 Summer
I was invited by ADIDAS to design a series of Shanghai Theme Tee, which was released in China and the US in 2020, Summer.
04 Readers Are Dreamers| Creative Design, Motion Design
Kindle World Book Day, Social Media Campaign, 2020
ABOUT: To echo the big idea of "Readers are Dreamers", we collaborated with eight brands on Weibo and created a co-branding digital campaign to customize readers' dreams together with Kindle.
RESULT: We generated 3.04 MM reads and 16.5 K engagement, receiving positive feedback from social media followers and collaborated brands.
